Patient Recall Email Marketing
In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet or Facebook post is less than .05%. That’s why email is the best way to perform patient recall. And when it comes to conversions, no channel is more powerful than email.
In 2015, our staff sent more than 600,000 emails with 400-plus animal hospital marketing offers. We have data to show what offers convert best at what season. For example, in December we have specific offers that encourage patients to use expiring insurance. We select the best offers based on data from our massive network, and you benefit.
Each month our designers create and send one custom email for your practice. For example, around Halloween, they’ll design an offer for a spooky teeth whitening. These custom emails are more popular with your patients and will help you generate more business.
Email marketing excels ROI and customer retention
Email marketing is much more cost effective than traditional direct mail marketing, banner ads, or telemarketing where additional fees are incurred. Email marketing allows links to be embedded in messages, which drives your patients back to your website.
Approximately 60% of the emails we send are opened on a mobile device. Therefore, our designers optimize your practice’s emails for mobile users, so you never have to worry about how your emails look on various screens.