Animal Hospital Reputation Management
Patients perform due diligence before they select your office. We focus on building your web presence only in places where it matters to animal hospitals.
Look good when patients search your brand
When was the last time you searched your practice on Google? What if someone searches your name or your practice’s name and finds defamatory content?
Today, more patients use Google search to perform due diligence before they select a dentist. Conversion Whale improves your practice’s online reputation with our automated tools.
Prevent online reputation bombs
Conversion Whale helps build good reviews, so your animal hospital is safe from bad reviews. By having more good reviews than bad, your dental practice’s online reputation will have higher positive review average.
Animal hospitals should be aware of two types of negative content:
- Complaints on social networks: They need to be addressed properly, in a manner that seeks resolution and removal.
- Bad online reviews: They affect your practice’s reputation in the long term and can severely damage your office’s brand within your community. They’re extremely powerful because, unlike social network content, they’re prominent in search engine results.
How we improve your practice’s reputation
The world of reputation management will change in the coming years; however, our proactive approach will benefit your animal hospital long term. Here are a few key examples:
- Stop using stock photography, and instead use real photos of your staff and you. Doing so builds trust in the community. Making people respect you and your work is more important than any other online reputation management commandment.
- Connect with your community. By connecting with your fans online, they’ll build your brand organically. For example, you buy pizza for your staff, invite some key patients, have them take photos, and then ask them to share the photos on your Facebook page.
- Monitor the conversations. Did you know free tools like Google Alerts automatically can notify you if someone has mentioned your practice online? We find that doctors who monitor conversations are more likely to win new business. These days, patients ask questions via Twitter and Facebook because they’re evaluating whether or not they should choose your practice.
- React quickly and politely. In case of a customer complaint via Twitter or Facebook, for example, a prompt and simple “We are aware of the problem, are working on it, and will get back to you as soon as possible” is better than a late reply with more information.