Retargeting brings back the other 98% by keeping track of patients who visit your site and displaying your retargeting ads to them as they visit other sites online.
How does retargeting work?
Why is retargeting so successful?
Retargeting generates greater return on new patient acquisitions by keeping your brand front and center and bringing “window shoppers” back when they’re ready to schedule an appointment. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of solid branding and repeated exposure.
Retargeting on mobile
Did you know 2015 was the first year mobile searches passed desktop searches? Mobile is by far the best place to reach your future patients. Today’s patients regularly shift between desktop, mobile, and tablet devices throughout the day. The rise of mobile presents an enormous opportunity for our clients to reach geo-targeted audiences with the right message at the right time.